Grassroots Marketing

Grassroots Marketing

From $22.95 $0.00 /
Only 3 in stock
Available for pickup
In stock at 873 US-1, Woolwich, ME 04579 · Usually ready in 24 hours

In stock at 873 US-1, Woolwich, ME 04579

Grassroots Marketing

Available for pickup

873 US-1, Woolwich, ME 04579

Usually ready in 24 hours

873 U.S. 1
Woolwich ME 04579
United States


By Shel Horowitz
Chelsea Green Publishing, 2000
Soft cover, 7.75" x 10", 306 pages

Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You'll learn how to:
  • create an affordable, effective marketing communications plan
  • get free publicity
  • stretch every marketing dollar
  • differentitate between genuinely useful opportunities and time-wasting money pits
  • tap the incredible marketing resources of the Internet--without being flamed
  • measure the effectiveness of your marketing
Shel Horowitz's acclaimed previous marketing guide, Marketing Without Megabucks, was published by a major New York publisher in 1993. This new book, completely updated for the new millennium, includes nine chapters on cybermarketing--which has changed the face of marketing forever. Grassroots Marketingis the essential companion to any small business, nonprofit organization, or self-employed individual who has a message to communicate. After all, it is a noisy world.

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